With over 25 years of experience in the disaster restoration industry, Daniel Loosemore has held ownership, executive, and consultancy roles that have shaped his leadership approach and industry expertise. He joined ServiceMaster of Canada in 2021 and now serves as Chief of Sales and Operations for both ServiceMaster Restore and ServiceMaster Clean, driving growth, innovation, and operational excellence nationwide.

Before joining ServiceMaster, Daniel served as Chief Operating Officer and President of Canada Operations at Westhill, and earlier played a key role at Crawford Contractor Connection, where he successfully adapted the U.S. managed repair network model for the Canadian market. His broad background, including experience with a third-party administrator and franchise ownership, gives him a unique perspective to align the needs of carriers, franchisees, and service providers.

Daniel has led several transformative initiatives at ServiceMaster, including the 2023 launch of ServiceMaster Recovery Management in Canada, expanding large-loss and catastrophe response capabilities, and in 2024, assuming leadership of the commercial cleaning division, ServiceMaster Clean Canada. He also champions sustainability initiatives, reinforcing the organization’s long-term commitment to responsible business practices and industry leadership.

David Mercer brings two decades of experience in the restoration industry and has been instrumental in strengthening ServiceMaster Restore’s reputation as a trusted partner for insurance carriers and clients across Canada. He began his career with a ServiceMaster Restore franchise in Owen Sound, Ontario, gaining hands-on expertise in project and branch management before advancing into leadership roles.

David broadened his industry knowledge with Contractor Connection, where he focused on performance management and operational efficiencies, before returning to ServiceMaster in 2017. Since then, he has led key initiatives, including the development of the national Catastrophe (CAT) response program, driving operational consistency and innovative solutions for large-scale events.

As Vice President, David oversees the Canadian network, ensuring operational excellence, strong customer relationships, and scalable response capabilities. A frequent industry speaker, including at CatIQ Connect 2025, he is recognized as a thought leader and advocate for advancing restoration practices nationwide.

Maureen Catania, CFE, is Director of National Sales and Brand Ambassador for ServiceMaster Restore Canada, where she leads national sales initiatives, oversees the RFP process, and supports local business development strategies across the franchise network. A recognized advocate for the ServiceMaster Clean and Restore brands, she represents the organization at industry events, fosters strategic partnerships, and helps drive growth opportunities for franchisees nationwide.

With more than 14 years at ServiceMaster, Maureen has developed extensive expertise in both the insurance restoration and commercial services sectors. She works closely with franchise owners and industry partners to strengthen market presence, expand client relationships, and develop sales strategies that support sustainable growth at the local and national levels.

Prior to joining ServiceMaster, Maureen built a diverse business background spanning public accounting, real estate, marketing and entrepreneurship, including the successful launch and growth of a top-performing franchise business. She earned her Certified Franchise Executive (CFE) designation in recognition of her commitment to excellence in franchising, leadership, and business development.

After several years in new construction, Brian Bessey transitioned into the restoration industry in 2008. Starting as a carpenter, he quickly developed expertise in water and fire damage restoration, mould remediation, and asbestos abatement. His hands-on knowledge laid the foundation for his success in project management, where he led restoration projects across varying scopes and complexities.

In 2010, Brian joined the ServiceMaster family as Director of Business Development for the Fraser Valley location in Abbotsford, BC. One key focus in this role was the development of a continuing education program which eventually grew to teach hundreds of insurance professionals each year. Later serving as General Manager, Brian was integral to their expansion into a second location (Langley, BC) and the consistent growth of the company.

Brian joined ServiceMaster Restore of Canada in 2022 as a Regional Account Manager for Western Canada. He now serves as the Director of National Accounts where his focus is to build strong partnerships, deliver consistent service, and ensure alignment between client needs and franchise capabilities.